New Article Announcement: Persuasion, Experience, and the Context-Driven Brief, by Robert A. Mandel

In his most recent article, Robert Mandel examines a recent study of persuasive writing techniques wherein test subjects were asked to rate competing context (or pathos) driven briefs and pure logic (or logos) driven briefs. Among the results of the study, 64 percent of the 95 participants who ultimately reviewed and scored the test briefs reported that the context-driven briefs were more persuasive than the logos-based briefs. What was at least equally interesting about the results of the study was that a whopping 73 percent of those participants with the most experience in their job — 15 years or greater — found the briefs that employed storytelling to be more persuasive than the logos-based briefs.

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